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Title Cost of Reformulating Foods and Cosmetics
Author/organisation Edward Puro, William J. White, Erica Gledhill, Shawn Karns, Mary K. Muth
Abstract of the document The food and cosmetic products purchased by households in the United States convey a variety of benefits that are valued by their consumers. In addition to caloric and nutrient content for sustenance, food products offer pleasing taste, aroma, texture, and appearance. Some may provide ease of preparation (microwave pizza), vitamin fortification (bread and cereal), increased feelings of status (some premium ice creams), or a wide variety of other tangible or perceived benefits. Cosmetic products, likewise, can impart to consumers a sense of well-being or status, in addition to their core functions of making the user more attractive or perhaps just more pleasant-smelling. In both of these product areas, buyers are willing to pay for all of these attributes in making their purchase decisions. [...]
File language
Targets Groups
Pubblication year 2002
Type of material
Number of downloads 890
File documents-cost-of-reformulating-foods-and-cosmetics-61-1.pdf reformulating_cost_of food.pdf
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